---
title: Apata
date: 2026-04-24T12:09:00+02:00
author: Priti Burfield-Mills
canonical_url: "https://kobykooba.com/projects/apata"
section: Projects
---

# Apata

## An Adaptive Brand for an Ambitious Scale-Up

[1 Logo Load 1](https://34964f6872.nxcli.io/assets/images/1-Logo-Load-1.json?v=1777452654)

[1 Logo Load 1](https://34964f6872.nxcli.io/assets/images/1-Logo-Load-1.json?v=1777452654)

Delivering an adaptive and flexible brand identity for a fast-growing Irish scaleup.

![Logos wide](https://34964f6872.nxcli.io/assets/images/Logos-wide.png?v=1777024000)

![Font](https://34964f6872.nxcli.io/assets/images/Font.png?v=1777023995)

![Icons](https://34964f6872.nxcli.io/assets/images/Icons.png?v=1777023995)

![Colours](https://34964f6872.nxcli.io/assets/images/Colours.png?v=1777023993)

[Logo Mark](https://34964f6872.nxcli.io/assets/images/LogoMark.json?v=1777367459)

## Creating brand credibility

kō developed a visual identity to convey Apata’s key brand values: security, innovation, and accessibility. The team designed a clean, confident logo combined with a sophisticated digital-first aesthetic. Meanwhile the Gilroy typeface delivered a modern and legible foundation for the brand, ensuring that communications across all channels would be clear, accessible, and visually engaging.

![Frame 5158](https://34964f6872.nxcli.io/assets/images/Frame-5158.png?v=1777024666)

![3 1](https://34964f6872.nxcli.io/assets/images/3-1.png?v=1777024727)

![Mobile tab 1](https://34964f6872.nxcli.io/assets/images/Mobile-tab-1.png?v=1777023999)

## Getting the details right

kō understood that for Apata to succeed in a crowded market, the brand needed to function effectively across all digital touchpoints. A full suite of branded assets was developed, including digital templates, social media assets, iconography, email signatures, and pre-built graphical treatments.

[04 Insta Post](https://34964f6872.nxcli.io/assets/images/04-Insta-Post.json?v=1777367570)

![Frame 5128](https://34964f6872.nxcli.io/assets/images/Frame-5128.png?v=1777024919)

![Frame 5127](https://34964f6872.nxcli.io/assets/images/Frame-5127.png?v=1777024919)

![T shirt Logo Apparel Mockup](https://34964f6872.nxcli.io/assets/images/T-shirt-Logo-Apparel-Mockup.jpg?v=1777023996)

[Hands](https://34964f6872.nxcli.io/assets/images/Hands.json?v=1777367547)

![LED Billboard Mockup 1](https://34964f6872.nxcli.io/assets/images/LED_Billboard_Mockup_1.jpg?v=1777023995)

![Brand Book](https://34964f6872.nxcli.io/assets/images/BrandBook.jpg?v=1777023992)