---
title: Asset Class
date: 2026-06-24T11:02:00+02:00
author: Priti Burfield-Mills
canonical_url: "https://kobykooba.com/projects/asset-class"
section: Projects
---

# Asset Class

## Building Momentum for a Finance Innovator

![01 Cover](https://34964f6872.nxcli.io/assets/images/01-Cover_2026-06-24-085116_afyu.jpg?v=1782291077)

![Free Poster Citylight Mockup 2](https://34964f6872.nxcli.io/assets/images/Free_Poster_Citylight_Mockup_2.jpg?v=1782291081)

Generating real interest for a finance innovator.

## Best-in-class positioning

Asset Class needed a visual identity to reflect their rapidly developing status as an industry leader within the finance sector. This refreshed brand design would be required to express this exceptional level of trust, professionalism, and a commitment to innovation.

![02 Logos](https://34964f6872.nxcli.io/assets/images/02-Logos.png?v=1782291077)

![Frame 5128](https://34964f6872.nxcli.io/assets/images/Frame-5128_2026-06-24-085120_maft.png?v=1782291080)

![ID Card](https://34964f6872.nxcli.io/assets/images/ID-Card.jpg?v=1782291082)

![Free Hanging Tote Bag Mockup 3](https://34964f6872.nxcli.io/assets/images/Free_Hanging_Tote_Bag_Mockup_3.jpg?v=1782291081)

![Shapes](https://34964f6872.nxcli.io/assets/images/Shapes.png?v=1782291083)

![04 Colours](https://34964f6872.nxcli.io/assets/images/04-Colours.jpg?v=1782291078)

![05 Insta Post](https://34964f6872.nxcli.io/assets/images/05-Insta-Post.jpg?v=1782291079)

![Icons](https://34964f6872.nxcli.io/assets/images/Icons.jpg?v=1782291082)

## Focusing on font

To help build a sense of momentum and progress, kō used a dynamically angled font, supported by an angular and energetic logo and a clean set of brand icons.

![Type 2](https://34964f6872.nxcli.io/assets/images/Type-2.png?v=1782291086)

![Type 1](https://34964f6872.nxcli.io/assets/images/Type-1.png?v=1782291085)

![07 Guidelines](https://34964f6872.nxcli.io/assets/images/07-Guidelines.jpg?v=1782291080)