As an AI-powered platform for interactive learning, tapybl's visual identity needed to feel modern and forward-looking while reassuring teachers that their technology would support their work, not replace it. kō’s challenge was to create a brand that captured tapybl’s energy and ambition, and position it strongly as a key partner in the future of education.





kō led a full rebrand shaped by research, strategy, and close collaboration with the tapybl team. This included a new logo, a flexible colour palette for digital and product applications, carefully selected typography, photography, and supporting visual elements. The logo mark was developed to represent a point of interaction on screen, a spark or touchpoint that reflects the connection between human behaviour and technology.


