---
title: Vially
date: 2026-05-12T12:05:00+02:00
author: Priti Burfield-Mills
canonical_url: "https://kobykooba.com/projects/vially"
section: Projects
---

# Vially

## Building an Accessible Future

[Vially Logo Mark](https://34964f6872.nxcli.io/assets/images/Vially-Logo-Mark.json?v=1778579539)

[Vially Logo Load](https://34964f6872.nxcli.io/assets/images/Vially-Logo-Load.json?v=1778583678)

Combining stunning visual outcomes with best-in-class inclusive design.

## The Journey Towards Inclusion

Vially is an innovative Irish business founded on a progressive attitude towards digital accessibility and inclusion. In order to illustrate the values and ambitions of Vially, kō were tasked with building a complete visual brand identity, designed to be engaging, clear, and completely inclusive.

![Vially Colour Palette](https://34964f6872.nxcli.io/assets/images/Vially-ColourPalette.png?v=1778579025)

![Vially Image Woman](https://34964f6872.nxcli.io/assets/images/Vially-Image-Woman.jpg?v=1778579099)

![Cab88743c8eaf2c030be5fa2879d58c35a49f1a8](https://34964f6872.nxcli.io/assets/images/cab88743c8eaf2c030be5fa2879d58c35a49f1a8.jpg?v=1778579768)

![Vially Logo Colours](https://34964f6872.nxcli.io/assets/images/Vially-Logo-Colours.png?v=1778579506)

![D3c7bac8a5b07c5b0a2d0bd19d8cd4d3a726d8b7](https://34964f6872.nxcli.io/assets/images/d3c7bac8a5b07c5b0a2d0bd19d8cd4d3a726d8b7.jpg?v=1778579827)

[Vially Insta Post](https://34964f6872.nxcli.io/assets/images/Vially-InstaPost.json?v=1778579513)

## Integrating Digital Accessibility

kō began by designing a new logo, which deliberately referenced Vially's name, showing the brand as a stepping stone on the road (*via*) towards a more inclusive future. This was supported by a bright, engaging, and accessible colour palette, and the careful use of responsive and dynamic design to increase clarity.

![Vially Website2](https://34964f6872.nxcli.io/assets/images/Vially-Website2.jpg?v=1778579576)

![Vially Icons](https://34964f6872.nxcli.io/assets/images/Vially-Icons.png?v=1778579103)

[Vially Logo Mark2](https://34964f6872.nxcli.io/assets/images/Vially-Logo-Mark2.json?v=1778579544)

![Vially Guidelines](https://34964f6872.nxcli.io/assets/images/Vially-Guidelines.jpg?v=1778579047)