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Building an Accessible Future

Vially is an innovative Irish business founded on a progressive attitude towards digital accessibility and inclusion. In order to illustrate the values and ambitions of Vially, kō were tasked with building a complete visual brand identity, designed to be engaging, clear, and completely inclusive.

kō began by designing a new logo, which deliberately referenced Vially's name, showing the brand as a stepping stone on the road (via) towards a more inclusive future. This was supported by a bright, engaging, and accessible colour palette, and the careful use of responsive and dynamic design to increase clarity.

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