Tapybl Balancing innovation with the needs of a deeply human industry.
A primary goal of Nexus Inclusion was to build a brand that was as visually beautiful as it was inclusive. Rather than seeing accessibility and visual beauty as competing opposites, ko decided to highlight the ways in which these two elements overlapped and reinforced one another. The objective was a brand which celebrated the benefits of digital inclusion, rather than accommodating retro-actively.
The centrepiece of the brand identity is the Nexus Inclusion logo. The toggle-shaped form references the role Nexus plays in helping businesses “turn on” inclusion. Built into this form are the letters “N” and “I,” providing a strong, recognisable foundation for the wider brand system. The shape is simple and functional, while the concept behind it reinforces the brand’s core offering as an enabler of inclusive digital transformation.
Nexus Inclusion’s brand is a testament to the visual quality that is possible with accessible and inclusive design. It speaks to the needs of every potential audience member, whilst perfectly serving the commercial needs of a fast-growing and innovative startup. By focusing on the long-term growth horizon of this exciting business, kō have created a visual identity that will deliver value for years to come.
