Tapybl Balancing innovation with the needs of a deeply human industry.
Relationship Care is one of Ireland’s leading counselling and education services, helping individuals and couples resolve their relationship challenges in productive, healthy ways. Previously known as Accord Dublin, Relationship Care decided to undertake a complete rebrand in 2025, aiming to move away from their previously religious affiliations and provide a more open-minded offering suitable for modern relationships.
To build clarity, the brand was restructured into two focused sub brands. The Couple Therapy Centre provides therapeutic support for relationships. The Education Centre offers workshops and programmes designed to build relationship skills in a proactive way. This clarified the offer, reduced friction and created clear entry points for different needs.
The visual identity centres on a responsive device built from the initials “R” and “C”. Rather than treating the logo as a static mark, the forms reorganise depending on context. For The Couple Therapy Centre they interlock to create a structured heart that represents unity and emotional care, whereas for The Education Centre the same shapes open into the silhouette of a person reading, symbolising learning and growth. A single concept with multiple expressions, built to mirror the way relationships adapt and evolve.
kō chose the colour palette with equal intention. Green supports the therapeutic space with a sense of balance and reassurance and yellow energises the education offering with optimism and confidence. Purple sits at masterbrand level to unify both and express emotional depth and equilibrium. This palette functions as an emotional architecture beneath the entire brand experience.
The new Relationship Care brand reduces perceived exclusivity, strengthens trust and positions Relationship Care for long term community impact. It provides a flexible, scalable system that supports both therapeutic support and proactive education, ensuring the organisation can continue its mission with renewed relevance and confidence.
